Friday, December 26th, 2008
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Are You Using These 5 Tactics to Build Rapport?

Build RapportMost people only like being around people who are like themselves.  The concept is similar to how it works within tribes.  A tribe consists of a (x) amount of people who are all similar. They all talk, walk and do things a similar way.  When someone from tribe A comes to interacts with tribe B, tribe B will be a little standoffish and uncomfortable.  This is mainly because the person from tribe A is different and tribe B doesn’t trust people who are different.  Has there ever been a time when you met someone you didn’t know and felt like you two just didn’t get along? Obviously this was because you two are from two totally different “tribes”.

IT’S NOT ABOUT YOU, IT’S ABOUT THE PERSON IN FRONT OF YOU

You may be thinking, why should I try to be like the other person, the other person should be like me.  In communication, you cannot be selfish, in fact you must be very giving.  It is always better to give then to receive.   The more you choose to be like the person in front of you, the closer you will be to becoming friends.  From my experiences, people trust friends, and when they trust you, they are more likely to do business with you.

How do you get the person in front of you to FEEL COMFORTABLE with you?

1. Match Their Tonality

  • Do they talk loud or soft? You’ll want to talk at their volume level at all times. If they are naturally loud, then you talk loud. If they are naturally soft, then you do the same.
  • How do they pronounce words? e.g. (tomato or tamato) Listen to how they say their words and do the same.

2. The Way They Talk

People talk in one of three ways: through their nose, throat, or chest.  Figuring it out won’t be too difficult, compare them to the descriptions below and talk the same way.

  • Throat: A very throat-ee person will sound similar to Kermit the Frog
  • Nose: An person who talks through their nose will sound a bit like they’re congested
  • Chest: People who talk to their chest usually sound very deep and loud.

3. Follow Their Rate of Speech

Some people talk really really fast, and some people talk very s-l-o-w.  If they talk slow and you talk fast, what’s the first thing that might come to someones mind? Usually when you hear someone who speaks really fast, your brain links them to a  slick fast talkin’ sales person.  We automatically go into defense mode: “warning warning….salesman…salesman!”

The opposite scenario would be when you talk slow to someone who speaks fast. They might think that your dumb or stupid  (which obviously is NOT true).

This is why it is apparent that you speak at the same speed they speak.

4. Repeat & Approve

This is so simple yet but probably one that most people often forget.  After they speak, make sure you repeat a very brief synopsis of what they say and then approve (excellent, great, amazing, that’s exciting).  This shows that you are indeed listening. For some odd reason, people like when you listen :)

5. Body Language

Matching body language is also very critical.  I’ve listed how you should match each particular part of the person’s body.

  • Posture/Body Movement: Wait 10-15 seconds, and then shift your body in the same way.
  • Gestures: Use the same hand gestures they use, but only when it’s your turn to talk
  • Facial Expressions: Match their facial expressions instantly
  • Shrugs: If they shrug, you should shrug instantly
  • Head Nods: Instantly

Using these tactics will amazingly increase the levels of rapport you achieve with the people you speak to.



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  • An AMAZING site here. I love the lists. I love the bullet-point format for organization and quick access to information. And Rapport is merely a small portion of the NLP's bracket of communicational tools (along with pacing leading (with representational system predicates, tone, voice, body language), congruence). But for learning Rapport. This article is AMAZiNG. very helpful. nice.
    I see why rapport could be a great tool. It makes the other person think you're part of their tribe (when in reality you're very different). I've VERY different from most people I meet and therefore if I want to connect with someone for the purposes of business generating rapport is a must for me. then I can just break state and resume being myself after the rapport exchange :D

    Also "warning warning salesman salesman!" LMAO!!! I think people totally think that about me occasionally. good tip on matching pace of speech, tone, and source (nose, chest, throat).

    Good to have access to all those methods of communicating for the purpose of generation rapport for others! But then it's important to pattern interrupt that to resume being yourself. And I'm a very fast talker when I'm excited about something.
    -- John
  • I learned a lot of these rapport building techniques while working at the Mike Ferry Organization. And yes the best part is that it's something you can almost instantly when dealing with people you don't start off being in rapport with. It does take time and focus on your part to get it down. I will warn you that you will see a decrease of success before you see an increase, simply due to trial and failure. Does that make sense?
  • "Most people only like being around people who are like themselves" Of course, AJ, "birds of the same feather flock together" :) Thanks for sharing this. I loved it!
  • The more they feel comfortable around you, the better chances you to closing a deal.
  • Michele Babcock-Nice
    I enjoyed reading this article and taking serious note of the 5 ways identified that will assist in creating increased comfort levels between people. This is an area of interpersonal communication and relationships that is very important to me since I am quick to relate well with women, sharing personal experiences and becoming very personal. However, these personal characteristics are sometimes a man-deterent in that men seem to think that my being personal and familiar places higher pressures and expectations on them, when in reality, I am just being myself! The way in which I relate with women is similiar to that in which I relate with men, and it typically scares them away since they may believe I am needy, when I am really very self-reliant, confident, outgoing, gutsy, and intelligent. God forbid that an intelligent and assertive woman can be all of those things, and feel real-life emotions to boot! It is a sad commentary to state that a couple of employers have told me to keep the personal out of the professional, however, I - as a woman - need to relate to others through relating personal experiences in order to feel comfortable, myself, in the workplace. If that is not acceptable, then I know that the place is not for me since I need employers to accept me for who I am, as well. It's a 2-way street since, when I am happier, I perform better in my work and have a better attitude. So, though I can follow each of the 5 ways in the article to build a better rapport with others, I must also have the personal satisfaction that they will accept me for who I am, otherwise, it will be the wrong "fit." Keep up the great work on your website; it's very helpful and informative!
  • Thanks Michele! I also totally agree with what you are saying about it being difficult for a woman to create a strong relationship and being taken seriously with a man at the same time (in business). You know what, I will write a post about it in the upcoming week. Stay tuned!
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