You’re at a huge networking event.  Nervously, you glance around the room and see many familiar faces. Some of the faces are new and are even smiling.  These are the faces of your fellow club members.  You have talked to them many times on many different occasions.  So why should this be any different?  Why do you have a big knot in your stomach?  Why do you have an overwhelming desire to run?  Why? Because tonight, YOU are the speaker.  This is the first time you’ll formally speak in front of your peers.  Are you ready?

Ever listen to someone speaking and realize that something about that person just did not ring true? Something about the way he carried himself conflicted with his words. Maybe, it was his inability to look you in the eye. Perhaps, his hands distracted you. Or maybe it was the facial expressions that just did not quite match what he was saying? No, now you realize it was his stance; focused, truthful people just don’t carry  themselves that way. As you will see, the body tells its own story. Often you can

One of my favorite mentors during the beginning of my personal development career was a guy by the name of Matthew Ferry. I’ve learned many amazing concepts about the law of attraction, the universe, synergizing, and several others.  However, one of the most concepts I’ve ever heard was the six steps to mastery.

1. Formulation

• Create a clear vision for your goals
• Make a decision as to what you want
• Create a step by step plan
• Look into who needs be involved with you
• Make an announcement about your intention to anybody and everybody (the universe)

2. Concentration

Nine out of ten business presentations end with either an unimpressive “Thank you” or a feeble “Are there any questions?” Both are ineffective when it comes to persuading your audience to buy your products and services.

After many years of making business presentations, I discovered the most effective close consists of three parts: a question and answer session, an invitation (call to action), and the closing statement, respectively. Here’s how they work:

Speakers can open their presentation using one of a host of methods. So why do most non-professional speakers begin their speech with those attention-grabbing words, “Ah, I am so-in-so, ah . . . um”? Beginning your speech with filler words such as “ah” or “um” immediately tells your audience that you are an untrained speaker. In a flash, you’ve lost credibility as a speaker, or even worse, as an expert in your field, and your audience has taken a mental exit. You might as well be talking to an empty room.

In theory, communication is simple. You send a message and the recipient receives it and acts accordingly to the content of the message – in practice, communication is a far cry from its theory. Each and every day you can’t help witnessing people who are either unable to express themselves in a clear way or deliberately avoid doing so, out of whatever reason. Communication, by its very meaning, has always had to do with passing a message to another entity but obscure communication takes the essence out of it: The information shared. Instead of making oneself understood amongst others, misunderstandings inevitably are aroused – the root of most conflicts.

There is one major reason that dominates all others why people opt to deliberately blur information clarity:

Would you like to have the ability to conversationally get people to access resourceful, happy and motivated emotional states? How about having the ability to blow out limiting and unhelpful beliefs through a quick conversation over coffee? If it were possible how would you feel about being able to attach good feelings to you, your products or services whilst simultaneously attaching bad feelings to your competitors?

When we agree to an idea or proposal, it’s because there’s something in it for us. It’s hard to influence people who can’t see what’s in it for them. Sounds one-sided, but it is true. Call it self-interest, selfishness or whatever. It is only human nature to ask, ‘What am I getting from this?’

One of the most challenging professions you can get into is the industry of Public Relations. The challenge isn’t necessarily a physical difficulty, but a psychological one. PR people, sometimes referred to as “Spin Doctors”, are responsible for preventing any type of damage to their client’s reputation. They possess the linguistical talent to sway you to believe whether something is right or wrong, powerful isn’t it.

Has there ever been a time in your life where someone said something to you that hurt you? Maybe it was someone really close, maybe not, but whatever was said still affects you today? Most people have had some kind of experience in their past that actually prevents them from getting the results they want now, in the present, which ultimately affects their life in the future. Fortunately, our minds are like VCR tapes, they can be recorded over on. You can literally replace an event that’s happened to you in the past with something different or modified.  Can you imagine how much less resistance you’ll have to move forward if that particular event didn’t affect you the way it did?

I get several emails everyday usually talking about the same thing.

“using persuasion to make people buy something or do something is unethical”

Okay, so let’s have a good ol’ fashion debate about this.

Topic: Is it Unethical to Persuade, Convince, or Influence Someone?

Almost everybody in their life have used generalized terms as a form of exaggeration to make a point. To generalize something means to create a very broad view for a particular scenario.  For example,  if you have kids, then I am sure you have heard the phrase, “come on…everyone’s going…” or “the test was so hard that everyone failed”. Kids purposely use generalizations as a persuasive tactic to sell you on why they should do something or why they can’t do something. It is a genius concept that most of us are already familiar with, but unfortunately not

Has your mom or dad ever told you as a child to never interrupt someone while they are talking? Well I hate to be the one to say this to you, but they are dead wrong! A few years ago I was introduced to a very simple yet weird communication technique. Even though this technique is so easy to use, most people would shy away from using it. Pattern Interruption is a communication technique that many master persuaders use to

Whether you have a sales, marketing, or executive job, your underline task is always to sell yourself,  ideas, products, or services to other people. Selling to people requires you to convey your point of view in efforts for someone to agree with you and take the necessary action. Here are some amazing posts I have written that will allow you to persuade someone to

Have you ever had the opportunity to speak to a parrot? It sounds odd, but what I mean is to listen to a parrot mock the words you speak to it? Interestingly enough, the parrot is performing a very basic technique used in NLP (Neuro Linguistic Programming). The parrot is obviously not doing this on purpose, but it does demonstrate the technique almost perfectly.  One of the fastest and easiest ways to build rapport with someone is to