One of the most challenging professions you can get into is the industry of Public Relations. The challenge isn’t necessarily a physical difficulty, but a psychological one. PR people, sometimes referred to as “Spin Doctors”, are responsible for preventing any type of damage to their client’s reputation. They possess the linguistical talent to sway you to believe whether something is right or wrong, powerful isn’t it.

Has there ever been a time you persuaded someone to do something or buy something? Then the person came back to you a couple hours, days, or weeks later and changed their mind? This is a very common occurrence, let me explain. When people are influenced to make decisions by some type of “sales person”, they almost always have some type of buyer’s remorse. This happens usually because people tend to buy on their emotion, rather than

Most people make decisions based on their past experiences, cultural background, and beliefs. Ultimately, every experience a person has gone through, significant or not, will play a role in how a person makes a decision today, in present time. Now this concept can be used both in your favor, or against you, depending on your approach. Have you ever read something once and then decided to read it a few more times because you were so compelled to take action? This time will be like that time, let me explain:

Most employees behave very similar to children.  They fiddle around twiddling their thumbs together when there is nothing to do. They grunt, moan, and groan when they must get up in the morning to go to work (children go to school).  And the biggest similarity is the rush of excitement they have when it is time to go home.  If your employees are acting and behaving like children, how do you think this affects your

For years it has been the other way around now hasn’t it. The man gets up the courage to walk over to the woman and shyly asks her if he could do her the honor of buying her a drink! She says yes, you buy her the drink, if she is nice you talk for five minutes and then she wanders off to leave you alone with your right hand later that evening.

Why doesn’t this work? Well

Lying. I believe that if people could learn one communication skill they would want to know how to instantly tell whether somebody is lying or not. And funny enough, most people also want that one magic thing that is going to immediately let them know that somebody is lying, the same way people want the one magic line that will get them any girl, the one magic line that will get them any

Has your mom or dad ever told you as a child to never interrupt someone while they are talking? Well I hate to be the one to say this to you, but they are dead wrong! A few years ago I was introduced to a very simple yet weird communication technique. Even though this technique is so easy to use, most people would shy away from using it. Pattern Interruption is a communication technique that many master persuaders use to

Have you ever spoken to someone in the past who was really drawn to what you were saying? Like you were just talking and they couldn’t help but to keep nodding their head and saying words like “yeah”, “uh-huh”, “then what happened”. When you are getting eager reactions such as those from your listeners, doesn’t that give you some kind of signal that what you are saying is very interesting or compelling? Well what about the opposite? Your talking and your listener gives you little or nothing to work with. Especially if you are trying to sell this person on some kind of idea or product, and all they are doing is looking your straight in the eye with no expression. Has that ever happened to you?

Convincing someone is a prestige art that requires powerful persuasive communication. Your thoughts mainly consist of your beliefs, emotions, and concepts. How you present yourself to others determines whether or not they listen or do what you tell them to do.  This occurs within the first minute of

Have you ever influenced someone to do something or buy something? Then after they made the decision, there was an opposing influence greater than your own which caused them to reconsider.  Most of you are nodding your head YES.  It seems as if no matter how good you are at persuading someone, people can easily get influenced to change their mind on you. Don’t feel powerless because there is a way!

People are motivated 1 of 2 ways: move away from pain or go towards pleasure.  For example, in most religions, there is the Heaven and Hell concept.

People who are motivated by pleasure:
A person lives their life to go to Heaven. This means that the thought of going to Heaven (pleasure) motivates them to be a good person.
People who are motivated by pain:
A person lives their life to stay away from Hell. This means that the thought of going to Hell (pain) motivates them to be a good person.

Since many religions use it as

The ultimate goal for an argument is not to have a contest to see who can yell the loudest, it’s about having the other person(s) believe and agree on your point of view.  Being a powerful communicator means that you must be able to

Certainty - Humans are beings of comfort and complacency. It is true that there is no guaranteed certainty, however, we much want certainty that we will live to see tomorrow, that the electricity works, you still have your job.

Uncertainty – Ironically, with too much certainty our lives would simply be