If you’re a professional salesperson, it’s in your best interests to become more persuasive.  The better able you are to convince people to take action based on your offerings, the more successful you’ll be financially. However, developing the ability to craft and deliver a persuasive offer shouldn’t just be a priority for salespeople.  All of [...]

There’s no arguing with the fact that we’d all like to be taken more seriously and perceived as being more self-confident.  In life, it’s the self-confident people that get the raises, the promotions, and the best looking singles at the party. But no matter how much of an effort you put into your clothing choices, [...]

No one really *likes* salary negotiations, but the truth is, these five minutes of your time – when executed correctly – can have a tremendous impact on the strength and stability of your financial life over time.  Here’s why… Suppose you’re interviewing for a mid-level engineering position and have been offered a low salary of [...]

Whether you’re selling a defined physical product or service – or simply trying to “sell” others on the idea of following you – you’re shooting yourself in the foot if you aren’t paying attention to the basic principles of human psychology. When you take the time to look at how people making purchase decisions, as [...]

You don’t need to be a marketer to think about your personal brand.  Each and every one of us conveys a unique brand that influences how we interact with and are perceived by others.  This outward brand encompasses your actions, behavior, appearance and every other element that makes you a unique, separate person – creating [...]