Every single human being is motivated 1 of 2 ways: move away from pain or go towards pleasure. For a very simplistic example… in most religions, there is the Heaven and Hell concept…

Would you like to have the ability to conversationally get people to access resourceful, happy and motivated emotional states? How about having the ability to blow out limiting and unhelpful beliefs through a quick conversation over coffee? If it were possible how would you feel about being able to attach good feelings to you, your products or services whilst simultaneously attaching bad feelings to your competitors?

When we agree to an idea or proposal, it’s because there’s something in it for us. It’s hard to influence people who can’t see what’s in it for them. Sounds one-sided, but it is true. Call it self-interest, selfishness or whatever. It is only human nature to ask, ‘What am I getting from this?’

Are you so good at persuasion that you can ’sell raid to a bug or salt to a slug ? If you aren’t, do you want to be? Since the answer is obviously ‘yes’, why is it important for you to learn persuasion? Do you have some brilliant idea that you think can make you filthy rich? So now the question becomes, how can you convince someone to give you something in exchange for your idea…right?

Wouldn’t it be great if there was some sort of technique that can instantly transform your rapport building skills to the next level? Something so secret that very few people know about it or better yet know how to use it.   To build rapport with someone means for you to

I get several emails everyday usually talking about the same thing.

“using persuasion to make people buy something or do something is unethical”

Okay, so let’s have a good ol’ fashion debate about this.

Topic: Is it Unethical to Persuade, Convince, or Influence Someone?

Almost everybody in their life have used generalized terms as a form of exaggeration to make a point. To generalize something means to create a very broad view for a particular scenario.  For example,  if you have kids, then I am sure you have heard the phrase, “come on…everyone’s going…” or “the test was so hard that everyone failed”. Kids purposely use generalizations as a persuasive tactic to sell you on why they should do something or why they can’t do something. It is a genius concept that most of us are already familiar with, but unfortunately not

Has your mom or dad ever told you as a child to never interrupt someone while they are talking? Well I hate to be the one to say this to you, but they are dead wrong! A few years ago I was introduced to a very simple yet weird communication technique. Even though this technique is so easy to use, most people would shy away from using it. Pattern Interruption is a communication technique that many master persuaders use to

Whether you have a sales, marketing, or executive job, your underline task is always to sell yourself,  ideas, products, or services to other people. Selling to people requires you to convey your point of view in efforts for someone to agree with you and take the necessary action. Here are some amazing posts I have written that will allow you to persuade someone to

Have you ever spoken to someone in the past who was really drawn to what you were saying? Like you were just talking and they couldn’t help but to keep nodding their head and saying words like “yeah”, “uh-huh”, “then what happened”. When you are getting eager reactions such as those from your listeners, doesn’t that give you some kind of signal that what you are saying is very interesting or compelling? Well what about the opposite? Your talking and your listener gives you little or nothing to work with. Especially if you are trying to sell this person on some kind of idea or product, and all they are doing is looking your straight in the eye with no expression. Has that ever happened to you?

Convincing someone is a prestige art that requires powerful persuasive communication. Your thoughts mainly consist of your beliefs, emotions, and concepts. How you present yourself to others determines whether or not they listen or do what you tell them to do.  This occurs within the first minute of

It’s not about you, it’s about the person in front of you. I always take these words to heart because it means to give your focus and attention to someone else.  Have you ever spoke to someone you didn’t know and just didn’t click? It’s not their fault, it’s yours. That is if you consider yourself to be the better communicator of course.  One of the most powerful techniques I’ve ever taught myself was the ability to be able to befriend anyone I want.  I don’t say that in an arrogant or egotistical way, I say it in the sense that I am very sincere and provide truth, honesty, and care for the person.  My goal isn’t to befriend someone to take advantage of them, it’s to create a mutual relationship that will tremendously benefit the both of us.

Why befriend someone?

I fully agree with the saying, it’s not what you know, it’s who you know.  Any business requires skills to network by talking to people that you don’t know.  The more people you talk to and befriend, the better chances you have with

Subconscious persuasion is surprisingly very commonly used with some of the world’s biggest leaders.  During Hitler’s reign of terror, millions of people were persuaded into believing something evil and wrong was good and right.  Currently, Obama is persuading millions of people that he will “change” America forever and take us to the next level. Both Hitler and Obama

Have you ever influenced someone to do something or buy something? Then after they made the decision, there was an opposing influence greater than your own which caused them to reconsider.  Most of you are nodding your head YES.  It seems as if no matter how good you are at persuading someone, people can easily get influenced to change their mind on you. Don’t feel powerless because there is a way!

Being persuasive is key for anyone to be successful in life. Whether you are selling a product, a service, or yourself, you are essentially getting prospects to buy. Sometimes, it can be easy, but most of the time, it requires skill and work to get someone to SAY YES. We are cognitive beings that are pre-wired to do things a certain way. People are not born successful, they are built to be that way. Words are extremely powerful because what you say shapes everything people understand from you. Obviously, what you say will determine which