We can generally place the type of person you are in 4 personalities: Driver, Analytical, Expressive, and Amiable.  Each of us falls under only one of the listed types.  We hold to that type and live our lives within its bounds.

We do not change types except in times of great stress.  Over the next few days, I’ll cover one of the four types of personalities and explain to you exactly how they think and most importantly, make decisions.

Then, as you begin to understand how to tell the personalities apart, I’ll teach you the ability to allow yourself to become versatile in any selling situation, won’t that be great? Now I want you to focus on a guy like Simon Cowell as we talk about “Drivers”

Has there ever been a time you persuaded someone to do something or buy something? Then the person came back to you a couple hours, days, or weeks later and changed their mind? This is a very common occurrence, let me explain. When people are influenced to make decisions by some type of “sales person”, they almost always have some type of buyer’s remorse. This happens usually because people tend to buy on their emotion, rather than

Most people make decisions based on their past experiences, cultural background, and beliefs. Ultimately, every experience a person has gone through, significant or not, will play a role in how a person makes a decision today, in present time. Now this concept can be used both in your favor, or against you, depending on your approach. Have you ever read something once and then decided to read it a few more times because you were so compelled to take action? This time will be like that time, let me explain:

Ever feel like you’re being brainwashed? And by the way I’m not suggesting that you totally agree with everything in this article because I’m a nice guy and have your best interests at heart.It’s just that you know there are times when you find yourself suddenly craving a big Mac or salivating about that new GM muscle car or the new Ford mustang or just absolutely have to have those special tooth whitening strips so you’ll be more attractive… And moments before you watched the commercial or read the ad, you weren’t even thinking about it.  The question is….are you being brainwashed?

Most employees behave very similar to children.  They fiddle around twiddling their thumbs together when there is nothing to do. They grunt, moan, and groan when they must get up in the morning to go to work (children go to school).  And the biggest similarity is the rush of excitement they have when it is time to go home.  If your employees are acting and behaving like children, how do you think this affects your

For years it has been the other way around now hasn’t it. The man gets up the courage to walk over to the woman and shyly asks her if he could do her the honor of buying her a drink! She says yes, you buy her the drink, if she is nice you talk for five minutes and then she wanders off to leave you alone with your right hand later that evening.

Why doesn’t this work? Well

So those of you who have trudged along with the hordes of people to see the newest sensation Bruno might be wondering why on earth Sacha Baron Cohen is still alive, let alone incredibly successful. Why do we enjoy watching this man do things that even in our worst nightmares we would never ever do?!

Well actually, believe it or not, Sacha has displayed a drastic example of

So I have had a flood of requests from the male readers among you asking recently how to appear and come off as more powerful and in control. It really is a terrific question and this article is hopefully going to help you to bring out your true self. You see, we are all powerful just in different areas. (The computer programmer who seems timid and meek when talking with women suddenly becomes a powerhouse of confidence when put in front of a computer and told to program!) So this article is about taking that confidence and teaching you how to project it in all situations of your

“Hi Billy Mays here…” If you live in the United States, chances are you have see his commercials or heard his unique voice somewhere. Oxi-Clean, Orange Glo, and KaBOOM are just some of the many products  you probably have in your home! I know my mom’s tried a few of his products before. In fact, I just saw a tub of Oxi-Clean sitting above my washer.  His voice is strong and powerful, yet so authentic and sincere.  This guy should have been

Have you ever been tongue tied at the thought of approaching an attractive woman and introducing yourself? What about feeling awkward and out of place at business or social gatherings? How about hesitating to raise your hand in class or pick up the phone to make a sales call?

Before we go any farther

Power. Persuasion. Influence. These are things that we all lust over day in and day out. It is part of human nature to want to be in control (hence the reason we fear death and public speaking, the outcomes are unsure and hence, we are frightened of them.) What this article is going to do is teach you five of the most EFFECTIVE techniques you will learn to being powerfully influential and gain control, whether it is in your business dealings or when you are out and about trying to gain access to that really exclusive

Host of Winelibrary.tv, Gary Vaynerchuk has recently exploded into a superstar celebrity. He’s appeared on national TV shows like on The Conan O’Brien and just yesterday, The Jimmy Fallon Show. Gary’s also been in countless news stories, talk shows, magazines, and blogs from around the world.  He’s starting to do for wines what Oprah’s done for

These Persuasive Communicators are so good, they’ll sell the shirt right off your back!

By the time he was 13-years-old, Steven Spielberg knew he wanted to be a movie director.  When he was 17, he visited Universal Studios as a tourist. Too much for him to handle, he sneaked away from the group and onto a sound stage where a movie was being filmed.  Finding the head of the film editing department, the young Spielberg talked to him about making films. The next day, Spielberg

Lying. I believe that if people could learn one communication skill they would want to know how to instantly tell whether somebody is lying or not. And funny enough, most people also want that one magic thing that is going to immediately let them know that somebody is lying, the same way people want the one magic line that will get them any girl, the one magic line that will get them any