Although most people associate the process of negotiation with used car salesmen and job salary discussions, the truth is that we subconsciously use negotiation tactics in many other areas of our lives. Whether you’re trying to secure the best table in a restaurant or get a last minute appointment squeezed in with your hairdresser, you’ll [...]
How Persuasive is Your Personal Brand?
You don’t need to be a marketer to think about your personal brand. Each and every one of us conveys a unique brand that influences how we interact with and are perceived by others. This outward brand encompasses your actions, behavior, appearance and every other element that makes you a unique, separate person – creating [...]
What Makes a Strong Leader?
Whether you occupy a leadership role within your professional life or would simply like to be more authoritative in your dealings with other people, understanding what makes a strong leader can go a long way towards improving your own skills in this arena. Here’s what you need to know to increase your own leadership potential: [...]
7 Power Words to Help You Get Inside Your Prospects’ Heads
In many cases, winning a sales contract often comes down to one simple fact – are you and the benefits of your product more memorable than all the other people pitching your prospect? Think for a second about how it must feel to work as a purchasing manager. The second you so much as think [...]
Using NLP Presuppositions in Sales Communications
At the heart of neuro-linguistic programming (NLP) is a set of 13 presuppositions that form the basis for every NLP technique that’s built on this groundwork. While it’s important to recognize that these presuppositions aren’t presumed to be 100% applicable, 100% of the time, accepting them as generally true is an important part of translating [...]